Affiliated with Advertising Board of the Philippines 
and
Mobile Marketing Association 
| Click: Web Advertising |
|
May 14 – 28, 2010 To get a click or to get customer interaction is the goal of display ads found online. Online advertising is powerful because it is interactive, measurable, scalable and can be targeted to your niche. This course tackles the different aspects of web advertising using Online Advertising, Advergaming and other online marketing strategies. Course Objectives: - Provide basic framework and common language for online advertising - Provide various web advertising and case studies for learning - Identify the appropriate marketing model based on usage requirements - Be familiar with the metrics and guidelines of online advertising - Enable participants in integrating online advertising strategies in their respective brand campaigns Subject Matter Experts: Leah Besa-Jimenez, General Manager, Proximity Philippines Target Audience: Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.
About the Click: Click is a two-week online course that starts with a half-day session on May 14, 2010 . You can opt to take the course purely online and watch the session through the online videos of the class. Online, you can take the course at your own pace over the two weeks to read the training materials, watch videos, interact through online forums and formulate your plan needed to kick-off the online advertising campaign for your brand. Click is part of the 11-course Digital Marketing Diploma Program of Ateneo Center for Continuing Education and the Internet & Mobile Marketing Association of the Philippines . Register by clicking on the link www.imadigitalmarketer.com! |
