9-week Blog Entrepreneurship Program from

Ateneo and Digital Filipino

Entrepreneurs and marketing practitioners today are recognizing the power
and influence of bloggers to generate awareness, ignite conversations, and
inspire people to action.

However, very few blog marketing entrepreneurs today can help in blog and
content creation for the long term.

Come up with new and inspiring ideas to push organizations, brands and
individuals use blogs and tap its potential to reach business objectives and
bottom line.

The Ateneo - DigitalFilipino launched a 9-week Certified Blog
Entrepreneur Program with the aim of creating a movement  to
encourage the growth of professionals with expertise in this field ? and serve
the growing needs of businesses locally and internationally.

Instruction Methodology:

This program combines face-to-face lectures, online course access, hands-on
activities, and consultation. However, it can also be taken fully online.

The course has three modules:

Module 1: Blog Launch, Copywriting, and
Basic Promotions

This 3-week course teaches the student on how to:

Identify goals, target
audience needs, and potential. Build a blog site and content
plan. Roll out the site and perform
basic promotions. Reach out to fellow bloggers
and build a community. Monitor and improve
performance.

For the hands-on project, the student is tasked to produce a blog, follow an
agreed-upon content plan and promote. The overall performance of the student?s
blog during the allotted timeframe shall serve as basis for grading.

Schedule:

Lecture/Webinar - October 16, 2010

One-on-One Consultation Day / Webinar - October 26, 2010 (optional)

Project Presentation / Webinar - October 30, 2010

Final Project Deadline - November 6, 2010

Venue at PLDT
Convergent Technology
Center Building,
Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.

Module 2: Blog Marketing and Advertising

This three-week course teaches the student how to:

Tap blogs in various ways for
promotion, awareness and support for marketing and entrepreneurship.
Understand the available blog
advertising platforms and costing and to analyze a blog?s effectiveness.
Profile blogs and bloggers
based on their reach and influence. Design a blogger relationship
program, blog campaign and advocacy partnership. Review and measure effectiveness
of your blog marketing and advertising program

For the hands-on project, the student is tasked to design and run a blog marketing and
advertising program. The overall performance of the said campaign during the
timeframe allotted shall serve as basis for grading.

Schedule:

Lecture/Webinar
- November 6, 2010

One-on-One Consultation Day / Webinar - November 12, 2010 (optional)

Project Presentation / Webinar - November 19, 2010

Final Project Deadline - November 26, 2010

Venue at PLDT
Convergent Technology
Center Building,
Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.

Module 3: Blog Monetization and Business

This three-week course teaches the student on how to:

Generate income through
blogging. Offer blog creation, blog
marketing, blog advertising placement and content development as
businesses. Build a blog content writers
network. Build a blog advertising
network

For the hands-on project, the student is tasked to come up with a blog marketing
service and roll it out for a client. The effectiveness of the service during
the timeframe allotted shall serve as basis for grading.

Schedule:

Lecture/Webinar - November 27, 2010

One-on-One Consultation Day / Webinar - December 4, 2010 (optional)

Project Presentation / Webinar - December 11, 2010

Final Project Deadline - December 18, 2010

Venue at PLDT
Convergent Technology
Center Building,
Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.

Target Audience:

Bloggers, entrepreneurs, online retailers, marketing and advertising
practitioners, Web developers, PR practitioners, Internet marketers, media
managers, content providers, brand managers and everyone involved in marketing
or advertising that utilizes the Internet and blogs.

Methodology:

This program combines face-to-face lectures, online course access, hands-on
activities, and consultation with trainer Janette
Toral and guests.

The courses start and end with a face-to-face session. The rest of the courses
are conducted via an online platform, with coaching from an online facilitator.
However, participants who are abroad, out-of-town or unable to join the
physical lectures can take this course purely online through the Webinar,
online course access and forums. In addition, all face-to-face sessions are
videotaped and uploaded to bring the advantage of physical lectures to purely
online learners.

Below are the corresponding registration fees:

Introductory Regular Rates:

Option 1: Blended
(face-to-face and online) FULL PROGRAM - P25,000

OR pay per module rate of P9,900 Option 2: Online
Learning FULL PROGRAM - P20,000

OR pay per module rate of P7,900

Introductory
Early Bird Rates:

Option 1: Blended
(face-to-face and online) FULL PROGRAM - P22,000

OR pay per module rate of P8,900 Option 2: Online
Learning FULL PROGRAM - P17,000

OR pay per module rate of P6,900

*Early
Bird rate is valid if registered and paid on or before September 16, 2010.

*Inclusive of VAT, snacks, online course access and certification fees

How to Register

Visit www.influentialblogger.net for
registration and further details

Or contact us at +632 426 6001 local 5678, +632 927
0096, +63928 506 53 82 for inquiries

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