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| : IE MasterClass - The Art of Seduction: Innovation in Marketing |
 Event Announcement/Invitation: Time: 19:30 - 21:00 Venue: Makati Shangri-La, Makati Topic: IE MasterClass - The Art of Seduction: Innovation in Marketing This Master Class will discuss the differences between seduction and persuasion in influencing consumer decision. We study the relationship between seduction and various marketing tools in order to obtain a methodology of seduction. We also analyse the impact that this methodology could have on areas such as consumer marketing and politics… Speaker: William Davila, Director of International Development for Asia- Pacific Countries, Middle East, and Africa at IE Business School About IE Business School: IE Business School shapes leaders that promote innovation and change in organizations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognized as one of the world's leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 80 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 40,000 IE graduates that currently hold management positions in some 100 countries. IE Business School is regularly ranked among the top 20 business schools by media like BusinessWeek, Financial Times, The Wall Street Journal and The Economist, who consider IE's flagship International MBA and Executive MBA programs as among the best in the world. About William Davila: Mr. William Davila is Director of International Development for Asia- Pacific Countries, Middle East, and Africa at IE Business School. He is also Associate Professor of Marketing with research specialization in Political Marketing. After working for some years in the banking sector, he has developed his career at IE Business School as business consultant, corporate director of Executive Education, and Director of the Masters in Management. Mr. Davila has a B.S. in Systems Engineering, with an MBA degree from IE Business School in Madrid, and a Master of International Relations from The Fletcher School at Tufts University in Boston. He is currently a PhD Candidate from IE.  Contact: |
